Why Zoom communications failed for the first time
Zoom communication failed for decades in part because of its high cost and the lack of widely deployed equipment, according to a new report.
In addition, its use was also often difficult and expensive, said David Hensley, a communications professor at the University of Michigan who wrote the report.
The problem, Hensky said, has been exacerbated by the ubiquity of smartphone technology and the growing ability of individuals and businesses to send, receive and analyze vast amounts of data over relatively short distances.
For example, a cellphone or laptop can send information from a remote location to a smartphone within less than a minute.
Yet for decades, the industry was unable to produce equipment capable of sending and receiving large volumes of data at high speed.
A growing set of experts in mobile communications said the biggest barrier to getting big data to small businesses and consumers was the lack, or unwillingness, to build the infrastructure necessary to transmit and process data in high-speed, high-data rates.
Hensley’s report, published in the Journal of Business Communication, is a rare look at how Zoom failed, and how it has been addressed.
The report comes as the industry struggles to find the right solution for the rapidly growing need for big data, as well as for making data available to businesses.
The technology, developed at Xerox PARC, has long been an essential tool for businesses that need to gather and process large amounts of information, from financial data to medical information, but the need for it has only increased since its introduction in the 1990s.
For the past decade, there have been a lot of people who are looking for this technology, said Kevin O’Neill, an analyst at RBC Capital Markets who has written about Zoom.
They’ve tried to think of ways to get it, but it’s very hard to get the right hardware.
The Zoom experience has been very interesting, and has brought some of these things into the mainstream, said O’Neil, who was not involved in the research.
But the problem is, it’s hard to build a company that can get to that next level of innovation, he said.
One problem with the industry is that the need has not been met in the way the industry has expected, said Michael McQuaid, a senior vice president with the communications industry trade group CTIA.
He added that he believes that the industry needs to look at its strategy for how to build and deploy the technology and to take a long, hard look at whether it’s possible to scale that way.
McQuaid noted that the technology is being adopted by major companies and even by the government.
“There’s a lot that needs to be done,” he said, “but we’re not going to be able to get there until the technology itself is used to do that.”
In its report, Hines said the industry will likely need to invest in developing software that can help connect the dots between Zoom devices, the cloud and a wide range of other technologies.
And the industry also needs to consider how to best monetize the technology.
One solution is to use it to help small businesses collect data that is being collected from large numbers of users, he wrote.
Another is to help companies analyze that data to identify opportunities for better use.
That might mean helping small businesses better understand their competitors, he added.
Companies will also need to look beyond the software, Hinsley said.
There is no shortage of companies, he pointed out.
Companies are already using Zoom in their operations, for example, to better manage the way they deploy products.
The question is, how do you get it to people who might not be able, or maybe not want, to use a Zoom device?
The lack of affordable hardware is also making it more difficult to get big data onto small businesses, McQuaigh said.
And with the growth of cloud computing, where data is stored on the internet, it is becoming harder to get data into small businesses.
Even when the devices are in the hands of the end user, McRae said, they are vulnerable to data breaches.
In the past, McQueen said, the best way to make a device work well was to have a great engineering team that has built a product that works.
That was true for Zoom, but that was also true for other devices that were not designed for big business, McReaigh added.
That is the lesson that people have to learn as the technology continues to evolve.
Some of the problems are not technical, McQueaigh suggested.
“It’s just not a good fit for businesses.
They don’t have the skills to build it.
They need the support.”
As the industry seeks to address the challenges of big data and to find ways to make it accessible to small and medium-sized businesses, the challenge will be in finding ways to keep the industry competitive, Mc