How Cox Communications, the world’s largest cable company, plans to dominate TV with the internet
The cable company says it plans to use technology such as virtual reality headsets and smart televisions to deliver a better experience to consumers in the future.
But it will not allow consumers to pay for services such as Netflix, HBO or Amazon Prime.
The company is using its $US10 billion acquisition of Vox Media to make Cox’s streaming TV service more affordable.
It’s one of the largest deals in the world, with Cox Communications acquiring Vox for $US30 billion in 2014.CEO and founder of Cox Communications Jeff Cox has described virtual reality as “the next big thing”.
“The next big innovation for people watching TV is virtual reality, which is a virtual reality experience that is very similar to what you have with your smartphone or tablet,” he told a tech conference in California last month.
“What it’s like is it is so real and so immersive, so natural that people can feel and actually have an emotion.”
Virtual reality is not just about seeing a virtual world.
“But the technology could be used by Cox to improve its TV service, or make it easier for customers to buy it.”
We believe that virtual reality technology will play a key role in delivering the world-class TV experience that Cox is so proud of,” Cox said in a statement.”
As the world becomes increasingly connected, so too is our TV service.
VR headsets, which use virtual reality software to make viewers feel as if they are in a video game, are expected to play a large role in this.
“Cox will be using its virtual reality headset to provide customers with a truly immersive, immersive experience.
We are excited to explore VR with Cox customers and look forward to further collaboration in the coming months.”
The company will use Cox’s virtual reality tech to give customers “a truly immersive TV experience” via the Cox Virtual Reality Platform.
The technology is similar to how people with virtual reality devices can see images and video on their televisions.
However, it requires a smartphone or a headset to use and requires a subscription to the CoxTV service.
Cox Communications said virtual reality would be available in “select areas” of the Cox service area.
“The technology will also be available for Cox TV customers in select areas of Cox’s service area to give them a truly VR experience,” Cox Communications said.
The announcement comes after Cox announced plans to increase its ownership of Vox, which it acquired in 2014 for $27 billion.
In a letter to shareholders last month, Cox said the company was investing $US5 billion in Vox, adding that it planned to create new business opportunities in VR and augmented reality.
Coffee giant Starbucks has been experimenting with virtual and augmented realities on its coffee machine and on its own branded products, and the firm has been selling virtual reality gear to businesses for several years.
It is unclear how Cox will integrate virtual reality with its TV offering.
Vox said it would also be “committed to helping consumers understand what they can do with virtual realities and virtual reality-based products”.
“Vox’s technology will enable Cox to deliver more immersive, real-time experiences to Cox customers through the Cox TV platform, including:”Vax, Cox’s leading VR platform for virtual reality experiences, will also allow Cox to further expand Cox’s VR capabilities with Cox TV, including by bringing the CoxVR technology to Cox TV devices, TVs and mobile devices.
“Cox has also invested in virtual reality hardware, including the Oculus Rift virtual reality goggles and HTC Vive virtual reality gaming headset.