Frontier Communications’ new customer agreement with Facebook
Frontier Communications is getting ready to sign an agreement with the social network Facebook that will allow the company to sell ads to Frontier subscribers on its mobile apps.
The terms of the agreement, which was first reported by The Globe and Mail, were not disclosed.
“The new Frontier agreement includes a new revenue model that will require Frontier to offer mobile apps that are available on both mobile devices and web browsers,” Frontier wrote in a blog post.
The new agreement is expected to take effect on Oct. 1.
“Frontier is committed to a transparent and open communication strategy and will work to ensure that our products and services are available to our customers in a timely fashion, as needed, and on a competitive basis,” the company said in a statement.
Frontier’s CEO, Rob Anderson, previously announced that the company would begin selling mobile apps in the coming weeks.
The company also announced in July that it would open up its mobile app store to developers to let them monetize their content.
Frontier says it will also sell advertising space on Frontier’s web and mobile apps, and it has partnered with companies such as Uber, Foursquare and Snapchat to provide this service.
The Canadian company has previously had some problems with its mobile ads, however, and the company’s new deal with Facebook will give it more leeway to manage its advertising on the social media platform.
The deal with the company comes amid concerns about the ad networks future business models, especially as technology shifts toward mobile ad platforms.
As smartphones become more commonplace, companies are scrambling to keep up with the rapid growth of consumers and businesses using mobile devices.
A number of tech companies are working to ensure they can deliver relevant and relevant content to the devices that consumers are using.
In April, Twitter announced a deal with YouTube to allow it to show videos from its videos, but that deal has been challenged by Facebook, which has been pushing for the platform to move beyond the original plan to create a separate ad network that would allow its users to buy and view ads through the platform.
Last month, Twitter also announced a $500 million investment in an ad-supported video platform.
While the news of the new agreement was welcome, it did not go far enough.
While Facebook has been offering mobile ads on its platform for some time, it has also been criticized for being slow to respond to complaints about the ads.
The latest comments from Facebook came just two days after Facebook announced it had purchased advertising startup Odesk, which operates in a similar space to Frontier, but is not a part of the company.
In an interview with the Financial Times, Tim Oreskes, the CEO of Odesks ad network, said that he expected the deal to be a positive step forward for Frontier.
“We believe this is a significant step forward in terms of Frontier’s commitment to the future of advertising,” Oreske said.
“This is a good opportunity to make Frontier the first platform in the industry to offer an ad network.”
Frontier has also said it would be opening up its website and app store in the next few weeks to allow the social networking giant to better sell its ads to users.
In the future, the company could also expand its offering beyond Facebook.
“As Frontier continues to evolve and expand its ad services offerings, we believe it will become more important for Frontier to develop new ways to deliver ads across a broader set of platforms,” Frontier CEO Rob Anderson said in the blog post announcing the deal.